My Jerry Maquire Mission Statement

Jul 23
2009

I noticed an interesting line while I was reading through my About Me page to see if I should make any changes to it.  I saw a line at the end that I wrote “I will not try to make you change for a product I sell. I will find the product that works for you.”

Reading that got me to thinking.  How many times do you go into a store with a need, and you end up being sold whatever gets the largest commission?  I was at an electronics store looking for a DVD player with the ability to read from a USB stick.  I ended up being shown a $1500 home theater system.  It did have the USB abilities, but was way more than I had asked for.  Why do sales people feel on selling you what they want to sell you, instead of filling the need you have?

And I know something about retail, I have spent 13 years working in a retail setting.  I know the reason sales people do this.  But do they not realize that if you sell someone something they don’t really need, they will remember it?  I always preferred to find out what the customer needed, and then help them find it.  If that involved sending them to another store who I know had it, so be it.  But I lost a sale right?  Wrong.  If you provide people with what they need, you do not loose a sale, you build a relationship.  And I feel this is what business is, relationships.  To bad more people do not fell the same way.

So I would like to once again quote myself “I will not try to make you change for a product I sell. I will find the product that works for you.”

One Response to “My Jerry Maquire Mission Statement”

  1. kim says:

    I totally agree with you! I will never forget when I worked at a department store and they wanted me to “add on sell”, I always figured if they wanted a shirt with their pants they would have brought it to the counter!

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