Simple vs Easy
2009
Before I start I want to credit Paul Thurrot for this idea. You can read his post at his WinSuperSite. He is speaking about how Windows7 should not be simple – but it should be easy. What is the difference you ask. Well when you do something simple, or strip it down to the bare minimums, you don’t necessarily make things easier. He mentions the IPhone. It doesn’t have a back button because Steve Jobs doesn’t like buttons (look at the Mac Mouse without a right click). So if you click on an email link, you can’t get back to the email. You need to go back to the home screen, and back into your email program. That may be simple, but it isn’t very easy.
Now with technology, and Internet services, the same situation faces us all. We want our tech to do what we need it for, we want it to be easy, but we don’t want it to loose its effectiveness and become simple. That is really what I am trying to accomplish for my customers now. They don’t want to know how to make everything work they way they need it to, they want it to be easy. But there is not anything simple about the problems that the modern day business goes through on a daily basis.
So next time you wish your technology was simple, think twice. What you might actually want is for your technology to be easy. That’s what I try to do. And that’s why I chose Tech Made Easy, and not Tech Made Simple.
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